How a UK Accident Claims Advice Website Generates Online Leads

As you will know from previous blog piece, I am really interested in how lawyers and solicitors generate new business for themselves using online and digital media.  In the past I’ve published my own views on recommend legal software, interviewed solicitors, and talked about how lawyers can use social media.

One thing I’ve never really touched on though is how legal firms can create highly targeted and niche specific websites on a local level to target new business.  The Accident Claims Web is a great online example of how one firm is currently doing this, and I’ve got some observations of my own, plus some fantastic insight from their online marketing manager for additional clues to this strategy!

If you visit their website (click to claim accident) you will see how they’ve structured the pages using something called silo web architecture, with all pages neatly addressed different types of keyword searches that users who need an accident claims lawyer in the UK would be searching for.

How They Do It

For example, rather than trying to address all types of accident claims and personal injury terms on the homepage, it’s only optimised with written content for keywords such as:

They then look to target other relevant searches on different pages.

So we know that people looking for an accident claims advice company will also probably want one who can work on a no win no fee basis for them.  In fact, no win no fee solicitors is one of the highest types of search terms that people look for when seeking accident claims advice in the United Kingdom (did you know that you can use the Google Keyword Planner to find these by the way?).

They have new pages, for new subjects – works very well.

The homepage for the Accident Claims Web website.

The homepage for the Accident Claims Web website.

Because of that, they have a page 100% dedicated to their no win no fee process. You can see that by visiting the webpage that talks about no win no fee solicitors.

(Want to know what no win no fee means? Click here)

In terms of design, they’ve also really thought about how a website visitor will convert.  It’s no use getting a potential client to your website if they are not going to pick up the phone, so they have really tried to make sure that the most essential information is above the fold.  In other words when a visitor hits the site, do they see the phone number?  Is it obvious what they need to do in terms of contacting the company in order to make an accident claim?

Quick Short Interview Quote

I think they’ve really addressed this well with the new website and I took a quick five minutes to get some information from their web manager about how this all came about – his comments are below.

“When building the Accident Claims Web home page we really wanted to make it a separate entity from our branded company website, and instead try and really laser-target local residents and workers who needed accident claims advice in all areas of the UK.  That really helped us in creating the site architecture, it helped to dictate the content, and allowed us to get a lot more in-depth than we usually would with our corporate website.  Hopefully that comes across when people visit our new website – we’ve already started to get some results in from it so I think we’ve done something right!”

I tend to agree! In the coming months I will be featuring more interviews with other legal firms and solicitors through the UK, and talking to them about how they are using the Internet to generate more online business.  Coming next week is new interview with a company that work exclusively in the clinical and medical negligence field – an industry that it quite a hard one to master.

If you would like to use this company then you can visit them in London on:

The Accident Claims Web,
Liberty House,
222 Regent Street
Greater London
United Kingdom

Telephone: 020 3131 2268

If you run a legal firm, are a solicitor, or lawyer, and would like to be featured on the Dust Inc website than please get in touch with me so that we can talk and potentially arrange an interview with you.  I am very interested to hear from those working in personal injury and accident claims as these are my main specialist subjects in law and the ones that I am hoping to practice in.


When You Should Hire an Accident Claims Lawyer

The decision to hire an accident claims lawyer after an accident can be daunting. Accident claims lawyers specialize in representing people who feel that their injury justifies compensation from another party; personal injury lawyers are most often used in cases involving car accidents, but they can be hired for other situations such as workplace injuries, injuries caused by negligence in a place of business, and so on.

Please note: I also wrote a recent article about the challenges facing personal injury lawyers.

But when should you hire an accident claims lawyer? To find the answer, let’s take a closer look at the most common circumstances which will be benefited from hiring an accident claims lawyer.

The injuries you have sustained are serious and/or may cause long-term consequences

You shouldn’t seek out an accident claims injury lawyer for minor injuries, such as minor bruises, scrapes or cuts—namely because any compensation you might receive would come nowhere near the cost of hiring a lawyer to handle your cast.

However, serious injuries and injuries which may cause long term consequences for you down the road are grounds for higher compensation due to the extent of your injuries. For example, if the injuries you sustained in an accident will prevent you from working, you should be entitled to higher compensation to cover the money lost from your injury. In this type of case, an accident claims professional lawyer who specializes in compensation for such injuries should be consulted and hired. This is doubly true if you are dealing with insurance companies, who have entire legal teams dedicated to avoiding compensation people for damages. An accident claims lawyer can help ensure that you are not pushed around by a company’s legal team and that you receive fair and adequate compensation for your medical costs or other expenses associated with your injury.

You feel that you are being pushed into settling quickly to avoid full compensation

Sometimes, insurance companies or other companies (such as a place of business whose negligence caused your injury) will pressure people to settle quickly in order to make sure that they don’t try to seek fair (in other words, costly) compensation. If you hire a lawyer, however, the lawyer can advise you on whether or not the ‘quick settlement’ you are being offered are legit or a tactic meant to keep you from proper compensation.

If there is any dispute regarding who is at fault for the injury

While some companies or other parties may be willing to accept responsibility for an injury caused by their negligence, there are times when there will be a dispute over who is actually responsible for the injury. A common example occurs when two (or more) people who are in a car accident and place the blame of the accident on everyone but themselves.

An accident claims lawyer can help with the complex mediation process and can represent the case to the best of their professional ability, using their knowledge and experience of these dispute cases to make sure you receive a fair ruling.


Happy New Year from Me and the Family – With Some News!

So it’s been a while since I updated the Dust Inc blog with new information and there’s a bit of a reason for that… just before Christmas we found out that my wife was pregnant with our third child.  This wasn’t entirely expected to be honest, but was still quite a shock especially considering my plans for work across this year with her getting back onto the job ladder after all of my study.

It looks like my wife might have to place some of the plans on hold in becoming a personal injury solicitor, but I’ve agreed with her that we aren’t going to let this get in the way of her career aspirations.

I’ve seen lots of women in similar situations to me thinking that pregnancy should mean they have to drop everything – and to be honest sometimes it’s employers who can put this types of barriers in the way. I am determined that won’t be the case with my wife though… so watch this space is all I can say right now!

Meanwhile, happy new year to all of my friends and I hope to add some more blog posts over the coming weeks and months – if you want to read what I’ve recently been up to then this last post on legal software is proving quite popular as well as this one about general online marketing in the law industry.


London Accident Claims Lawyer Instructed to Act in 3 New High Profile Cases

Jenkins Smith is an accident claims lawyer who specialises in civil litigation and banking litigation. He is currently working on some very high profile cases involving governments, banks, and large corporations as you can see from the recent cases that are highlighted below.

For more information visit this recent press release on a London legal and law website.

Case 1 – IG Index Plc v Colley & Others (2013) EWHC 478 (QB)

Case 1 IG Index Plc v Colley & Others [2013] EWHC 478 (QB)
BC1 Confidential? no
BC2 Case Name
BC3 Case Description (100 words max) Complex and long running commercial dispute alleging insider dealing and derivative fraud. I acted for the 2nd Defendant in a 3 week trial before Stadlen J resulting in the longest written judgment delivered in the QBD in 2012 and currently pending Appeal
BC4 Instructing Solicitor Grosvenor Law LLP
BC5 Opposing Counsel David Mayall (Lamb Chambers)
BC6 Current Status Pending Appeal
BC7 Link to press coverage? Multiple

Case 2 – Prest & Prest (Court of Appeal (2012) EWCA Civ 325

Case 2 Prest & Prest (Court of Appeal) [2012] EWCA Civ 325
BC1 Confidential? no
BC2 Case Name Prest v Prest
BC3 Case Description (100 words max) Landmark divorce proceedings with unprecedented commercial ramifications involving a high profile and widely publicised dispute regarding the availability of commercial assets and interests accumulated during the course of a marriage. I acted for the family estate asserting an interest in property alleged to fall within the husband’s pool of assets and was instructed to intervene in the ancillary relief proceedings (which were ultimately determined before the Supreme Court).
BC4 Instructing Solicitor Marc Traube of HCLS Solicitors
BC5 Opposing Counsel Jeremy Posnansky QC   Tim Amos QC
BC6 Current Status Concluded
BC7 Link to press coverage? Multiple

Case 3 – Kevin Munday & Others v Paul Hilburn and Darren Fields and Fast Track Solutions

Case 3 Kevin Munday & Others v Paul Hilburn and Darren Fields and Fast Track Solutions
BC1 Confidential? n
BC2 Case Name Munday v Hilburn & Others
BC3 Case Description (100 words max) Landmark commercial misrepresentation claim, which is being closely followed by the FCA. The case is being treated as a landmark claim in review of the permitted scope and authority of partnerships within ‘Sale and Rent Back’ which is a regulated activity as defined by the FCA (formerly regulated under the auspices of the FSA)
BC4 Instructing Solicitor David Vaughan of Berrymans Lace Mawer
BC5 Opposing Counsel Adam Soloman Littleton Chambers
BC6 Current Status 2 week trial listed in February 2014
BC7 Link to press coverage?

Case 4 – Fairstate Limited v (1) General Enterprise & Management Limited (2) Atef Sarian [2010] EWHC 3072 (2B). 2010 WL 4810793

Case 4 Fairstate Limited v (1) General Enterprise & Management Limited (2) Atef Sarian [2010] EWHC 3072 (2B). 2010 WL 4810793
BC1 Confidential?
BC2 Case Name
BC3 Case Description (100 words max) I acted for the Defendants in a claim seeking rectification of contractual guarantee. R Salter QC sitting as a deputy High Court judge dismissed the claim. The judgment was widely published and the subject matter of a subsequent lecture given by the Chancery Bar Association as the leading authority for applying the relief of rectification in contractual disputes.  It has been reported widely and is featured in a stand-alone chapter in the current issue of ‘The Law of Guarantees’.
BC4 Instructing Solicitor Direct Access
BC5 Opposing Counsel Nicholas Berry
BC6 Current Status Concluded
BC7 Link to press coverage?

Some Recommended Software and IT Solutions for Legal Firms and Solicitors

This week I sat down and reviewed different software packages and IT solutions that are most commonly used by legal firms and solicitors. What I’ve done is list them out below and review the pros and cons of each package. It’s not an exhaustive list by any stretch, but should provide some good pointers for lawyers and solicitors who are thinking about increasing their use of technology in their offices to help them with everyday tasks to streamline their business. You might also find a recent post I wrote about legal content marketing useful too.

amicuAmicus Attorney

This package is billed as being “designed by lawyers for lawyers” and is a legal practice management software solution. The great thing about this package is that you don’t need to use an expensive IT support company to get everything up and running. The software technology lets you control all IT aspects to your firm including billing, time management, document management and more. It can be used on standard PC, Mac, plus now iPad and iPhone if you are on the move and mobile frequently. They currently have a free trial on offer.

abcABC Law

Created by an IT Support company in London, this software lets legal professionals manage their own back-office solution without the need to outsource their IT requirements.  It is superb for those practicing in civil litigation, criminal defence, family law, personal injury, and immigration cases.  Comes with the standard items you would expect such as billing solutions, professional services, court rules and workflows, legal document templates, and also has mobile access.  No free trial is available with this one unfortunately but a great IT package none the less.


This software and IT solutions helps lawyers and solicitors keep track of time and expenses.  But it doesn’t stop there.  It also lets you invoice clients with highly detailed billing documents and sheets, produces instant reports on profits and productivity, and lets you have an immediate top down view on their financial position of your clients.  The IT company behind the product states that LawRD helps to measure ROI (return on investment) and can improve productivity and profitability.  It is possible to set up a demo account on their website.


According to their website, thousands of lawyers save time using Clio (and they have data that shows savings of up to 8 hours per week when using this software).  Comes with time and billing, calendars, collaboration features, and other advanced law practice management functions.  The bills and invoices that get produced by Clio look very good and can help to really make your law firm look a lot more streamlined and professional.  Pricing is handled on a monthly subscription basis with pricing starting at around £30 per month for the standard package.

imgpepPeppermint Technology

This company is an award-winning legal software provider, who have developed their Legal Service Platform.  It’s built on a Microsoft platform and includes legal case management software, document management, legal accounts, billing and time recording, business intelligence reporting, risk management features, legal online services, knowledge centre, and a CRM and marketing application.  Definitely one of the leaders, and is developed by an IT support company based in Nottingham in the Midlands. Worth a second look for sure.

imgcogCognito Software

A personal favourite of mine, this comes with practice management software, case management applications, legal accounting software, probate software, case tracking management, and even offers up hosting services for solicitors and lawyers.  They have been providing legal software services for over 20 years and are one of the longest standing players in the industry.  They are based near London (in Harlow, Essex), and can support your company either on a remote IT support basis, or over the telephone or via a contact form.

Summary and Conclusion

So to summarise and conclude, there are literally hundreds of software products on the market that are aimed at legal practices, lawyers, and solicitors – far too many to feature in this blog article.  Choosing the right package for you should be done diligently, and I would recommend taking the free trial or demo offers available before making a final decision.  Having effective IT support for your legal firm can be achieved by spending as little as £30 per month, but of course, those costs could dramatically increase depending on how many staff you employ and your personal requirements.

For legal firms with more than 50 staff, I would recommend that you use a dedicated IT support company in addition to one of these packages in order to support you with IT infrastructure and networking, as a small software package isn’t going to be the answer to all of your technology needs.

Search for software packages online and trial some services for a month before you make that final decision on which provider and supplier to go with.


Developing a Content Marketing Plan for Accident Claims Lawyers

As part of my commitment to you, the reader, I have previously mentioned in my about page that I would post up innovative marketing strategies that are happening in the world of law. Personal injury and accident claims are amongst the most competitive niches within the legal industry, and so it comes as no surprise really that these are the guys that truly push the envelope when it comes to new ideas.

Content marketing for lawyers is something that I have been advocating for over 5 years now, but you would be surprised at how slow on the uptake some legal firms are with it. That’s no real shocker, considering that most law firms won’t have the time or skills to do so.

Content Marketing tips for lawyers

Content Marketing tips for lawyers

However, you can take quite a simplistic approach if you wish, and the YouTube website is a veritable hive of information that you can quickly access.

This video contains some advice on how accident claims companies can use content marketing in order to drive them more clients online, and most of the stuff discussed takes no time at all really. A bit like writing this blog post to be honest!

Go take a look, and if you like what they have to say then leave some comments on the YouTube video page as I always recommend if you find something useful then you should give something back – even if it’s just a nice comment.

Here’s that video in full below.

What The Author Says

Content marketing is critical to today’s law firms. In this video our Marketing Director tells the Editor in Chief of about the 2 important areas of content that personal injury lawyers and solicitors need to consider.

The video also shares how lawyers can continuously come up with fresh content as well as some tips to keep content topics organized so it’s easy to sit down and write good information easily.


Accident claims and injury lawyers have an opportunity to provide an incredible amount of good information for potential clients – but they need to look ‘outside the box’ and write about various topics that relate to the main issues they assist clients with.

For more articles and videos with Tanner, visit


Welcome to My New Website for 2015!

I am pleased to welcome you to my new website.

I hope you find it more dynamic and practical, this site will allow you to find in one click all of my news and opinions on the accident claims industry as well as general musings on other subjects that matter to me.

I designed this space as a privileged place to inform you of my activities and enable us to exchange information. It is in addition to more conventional modes of communication, such as email, social media, and telephone.

This site simple, effective with an easy to use navigation that should help you discover all of my content – some of which will also be shown with photos and videos. I will express my views, anger, and good news – all in one place!

Furthermore, I invite you to subscribe to our newsletter to receive information on my work.

I want this site to be a place for dialogue, which I hope always friendly and constructive. So please do leave a comment as you see fit.

Have a good visit and see you soon!


These Accident Claim Lawyers Really Do Cast the Net Wide

I recently blogged about how I would feature videos from personal injury lawyers or accident claims companies. You can see a recent one here. Whilst on YouTube though I stumbled across these guys who seem to have a marketing video for every conceivalbe personal injury claim – including swimming pool accidents! Very niche, and I wonder if it actually results in clients for them? I would be interested to know…


My Guide to Making a Successfully Personal Injury Claim With the Support of a Lawyer

Personal injury or bodily injury defined physical abuses that affect victims of accidents of all kinds.

Repair of personal injury and techniques to meet two major principles of the law of civil liability:

full compensation, that is to say, the law tends to want to put the victim in the situation where it was before the onset of his practice accident.En, this desire is obviously impossible since the victim was affected in body and still achieve said irreversible sequelae.

The prohibition of double recovery, in other words it compensates the damage, while the damage but nothing that injury.

Besides the recognition of its status and its quality, the victim of a personal injury raises the key question of how his injury will be considered and evaluated.


The importance of the initial certificate description injury and accident records


Appearing as trivial, this certificate is actually very important, in fact, it can give an important overview of the injuries sustained by the victim and make a pre-acknowledgment of the importance of the latter.

It allows to demonstrate that the effects of which the victim suffers when applying to justice have a causal connection with the event (the accident).

Regarding the accident Minutes set by the police when they are called upon to intervene, they can provide important information on the causes and circumstances due to the damage that the latter is an accident or offense.

Obviously, the absence of initial certificate or Minutes, do not prevent compensation for damage.

A / The appointment of the expert-legal and the allocation of a provision.

Compensation for personal injury can not be envisaged without the intervention of doctors and medical experts mainly specialized in the repair of body préudice, the appointment of a legal expert, independent of the parties is particularly important where the friendly procedures Compensation could not succeed.

There is a law called the emergency procedure, the interim proceedings.

This specific procedure allows not only to obtain the designation of a legal expert on the list of experts at the Court of Appeal of the Court seized of the spring, but also the allocation of a provisional allowance, known on account compensation for bodily injury.


This compensation is assessed taking into account mainly the health status of the victim, but also his personal situation (pain and suffering, hospital stays, serious handicap etc etc).

When allocated by the magistrate will then be deducted from her total compensation paid to the victim by mutual agreement or by the courts.

In practice, the lawyer seized by the victim writes a summons to appear before the judge at the Court of competent Grande Instance, a hearing date is already fixed.

This summons is issued to the head at his insurance company (if provided) and social organizations denounced the side benefits related to the accident (CPAM, mutual etc.).

This assignment is seeking the appointment of a court expert, and official ordered to pay the victim a provision on account of compensation for its losses.

At the coming of the hearing, the judge will issue an interim Order, appointing the expert-judicial and possibly allocating a provision to victims and establishing a provision on account of the remuneration of the court expert.

2 / The quantification of damages

That were located in a friendly setting or in a litigation context, the responsible and who is liable to pay compensation (most commonly the insurance company), appoint a medical expert to examine the victim and set the existence of these harms on an accepted nomenclature, known DINTHILLAC nomenclature behalf of the Committee had proposed that nomenclature.

The victim may be assisted by an expert doctor, it is very strongly recommended the intervention of such a professional in order to best defend its interests.

The victim will be reviewed by the college of physicians (expert legal, company expert and expert staff) if the consequences suffered by the latter are considered non-upgradeable, it will be consolidated and damages will be determined according to the nomenclature DINTHILLAC .

This nomenclature is as follows:

1) Economic Injury

  1. a) temporary heritage Damages (before consolidation):

_ Current Health expenditure

_ Miscellaneous costs

_ Loss of current professional gains

  1. b) permanent heritage Damages (after consolidation):

_ Future Health expenditure

_ Housing costs adapted

_ Costs adapted vehicle

_ Assistance by third person

_ Future professional earnings losses

_ Professional Impact

_ School Prejudice, university or training

2) non-pecuniary Damages

  1. a) Damages temporary non-pecuniary (before consolidation):

_ Temporary functional deficit

_ Sufferings endured

_ Temporary Cosmetic Damage

  1. b) Damages permanent non-pecuniary (after consolidation):

_ Permanent functional deficit

_ Damage Accreditation

_ Permanent Cosmetic Damage

_ Sexual Harm

_ Damage to property

_ Injury exceptional permanent

  1. c) Damages scalable non-pecuniary (excluding consolidation):

_ Injury linked to changing conditions


Once consolidated the victim, the insurance company or the person liable to pay compensation will make a proposal for compensation in the light of established prejudices and supporting data by the victim.

Normally the insurance company or the person has no time limit imposed to formulate a proposal for compensation.

However, it should know that under the Badinter Act, the insurance company required to repair the injury within 8 months after the accident, it may be provisional in the absence of consolidation the victim and five months from the date on which the insurer was informed of the consolidation of the victim.

The penalty for disrespect of the deadline is the doubling of interest, ie the insurance company may be ordered to pay the victim compensation increased twice the legal interest.

The proposal made by the insurance company must take into account not only the injuries suffered by the victim but also of the claim social organizations who intervened.

Indeed, the prohibition of double recovery that all sums paid by social organizations is taken into account in the calculation of the injury and then deducted from the amount paid to the victim.

Since the Law of 21 December 2006, the use of social organizations referred to in Article L376-1 of the Social Security Code is carried out item by item.

This reform aims to improve the situation of the victim, to the extent that the sorganismes remedies can not exercise their remedies on compensation positions in which they intervened.

Thus, the permanent functional deficit is partly preserved the use of social security.